How your store actually gets built.
6–8 weeks
Design2–3 wks
Build1–2 wks
Launch1 wk
01 · DESIGNSkippable
Brand directions
Two or three distinct directions, applied to real screens so you can see what each one feels like as a store. Already have brand guidelines? We skip this and start at the system.
02 · DESIGN
Design system
Every atom built once in Figma — type scale, tokens, buttons, badges, inputs, product cards. The kit every screen is assembled from, which is why nothing later looks stitched together.
03 · DESIGN
Homepage & collection
Laid out screen by screen, desktop and mobile. Every state designed, not just the happy path — filters applied, empty results, sold out, loading.
04 · DESIGN
Product page
The page that decides your revenue, so it gets its own pass. Gallery, variants, proof, delivery, objections — placed against what your customer actually hesitates on.
05 · BUILD
Development
A custom theme coded from scratch against a performance budget. No paid theme, no patch apps, no code in your store that isn't yours.
06 · LAUNCH
QA, migration & activation
Real orders through checkout, every URL mapped, all data staged and verified — while your current store keeps trading. We rehearse the cutover and go live on your word.
Brand directions — pick one
DIR A
Aa
SELECTED
Aa
DIR C
Aa
Applied to real screens — not moodboards
Component library
48 components · 6 states each
Type scale
Tokens
Spacing
Atoms
S
M
L
XL
Product card
NEW
Homepage & collection — every state
Product page — built around hesitation
★★★★★ 412
Colour
S
M
L
XL
Delivery by Tue, 14th · Free returns
+
+
+
1
Price + proof above fold2
Variant doubt resolved inline3
Sold-out state, not a dead end4
One primary action5
Delivery promise before cart6
Objections answered, not hiddentheme.liquid
product.json
sections/
assets/
1{% section'header' %}
2 <product-galleryloading='eager'>
3 {{ product.price| money }}
4 <variant-pickertype='swatch'>
5 <add-to-cartvariant={{ id }}>
6{% schema %}
7 "sections":[ hero, grid, faq ]
8{% endschema %}
Performance budget
Lighthouse98 / 100
LCP0.8s
JS shipped42 kb
Apps removed6
Paid themes0
YOU OWN THE CODE
QA, migration & activation
✓
Cross-browser & device matrix✓
Real test orders through checkout✓
Events, pixels & analytics verified✓
1,284 URLs mapped & redirected✓
Products, customers, order history✓
Rollback rehearsed and readyCurrent store
Live · still selling
New store
Staged · verified
Cutover on your word
Store Revamp
Same brand. Same traffic. Different store.
‹›
Before1.1% CVR
After2.6% CVR
Trusted by 50+ brands
Do the maths
What is one point of conversion worth?
Start with what you know
Monthly visitorsiSessions per month. Shopify Analytics → Sessions.
Order valueiWhat a typical order is worth. Shown as AOV in Shopify Analytics.
₹
Conversion todayiShare of visitors who buy. Shopify Analytics → Conversion rate. Most Indian D2C stores sit near 1.2%.
%
If it reached1.9%1.6×
0.2%Same traffic — only the store changes5%
What that is worth
Extra revenue every month
₹5,76,000
₹69,12,000 across a year
Now₹9,60,000
After₹15,36,000
Extra orders a month+288
A scenario, not a forecast. Your result depends on your product, offer and category.